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Some might say , why stationery industry can continue to go on like this ? Not this rule does not work, but there are currently on the market can make profit margins continue this way . Stationery industry, brand development , stationery industry, basically there is a gap of five years or so , look at the development process of stationery industry , it is not difficult to see the future prospects and trends in stationery brand development.
Stationery competition in the industry today, completely in the mechanism of profits, management of the profits, the profits of the talents of the era . Even in the first half of 2010, a considerable number of companies began to remove stationery brand agency, do not join, Direct recover all markets themselves . Because the market has changed from a simple marketing model intricate marketing model , and the market is so big , high-quality department stores , stationery wholesale only several hundred nationwide , agents , franchisees do well, this is equivalent to losing markets, mean the loss of the brand, so forced to choose Direct .
The second major feature of the marketing revolution is that we have completely ushered in the Internet age , the electronic age . Marketing inevitable physical and virtual marketing coexist. Not only microblogging , network marketing , future consumers through online shopping more convenient, economical , convenient and time-saving. Any stationery business for virtual network marketing , e-commerce marketing attitudes are not only refused to hold , step by step .
For some brands, expanding foreign trade market , it may be possible to e-commerce, virtual marketing model as the main way to try. Whether through stationery outlets, stationery stores, stationery agent , or to the sale of goods through the network, which is actually not the most important way , the key is that it can provide the greatest benefit to consumers . Brand as long as they reach the hands of consumers , being recognized by consumers and eventually become our loyal customers , brand mar
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