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Consumer market changes cause changes occur stationery brand marketing
Due to changes in the consumer market , many stationery brand marketing , there have been many fundamental changes , such as advertising and marketing mass response near the end of an era , the emergence of some new terminal.
Two fundamental change is the brand change . On physical channels is concerned, that is, " retail era" completely soon. Retail era coming three characteristics: First, advertising is not working , not working the shop two or three are brand working. Fanfare stationery is not only a chance to join the ad may also become a trap , general quality , brand personality is not obvious , and many third- Let stationery stationery flood the consumer market varies greatly . Consumers know what is truly world famous, what is grazing brand , what is the Chinese people to create their own brand called camouflage .
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