Here are five proven tips to help you create a better small stand:
Use lighting. According to some industry research, lighting can increase awareness of your stand by 30-50%. Supplement your light package that comes with shell-scheme stands if needs be to ensure graphics and product is seen in the best light!
Take a novel approach. Develop a theme for your stand. Leave the traditional approach to the big exhibitors that can rely on the size of their space to stand out.
Display the product or company name most recognised by attendees.
'Size' everything to fit the stand. (Unless you're purposely using large-scale props as a draw.) You wouldn't put a king-sized bed in your 3 x 4m guest bedroom. Large information counters (borrowed from a larger stand) can dwarf your staff.
Invest in a modular system that's easy to customise. Avoid garden furniture and tressle tables with tablecloths; they can look cheap. A manufactured system gives the exhibit a more 'finished' look.
